Consider the WWE or traditional journalism. Their direct competitors are no longer other networks, but vloggers, podcasters, and streamers like MrBeast (YouTube), Joe Rogan (Spotify), or xQc (Twitch). These creators produce raw, authentic, and immediate entertainment and media content that feels less manufactured than the polished output of legacy studios.
A teenager with a smartphone can produce a high-definition video, edit it with AI-powered software, add a licensed soundtrack (via platforms like Lickd or Epidemic Sound), and distribute it globally within minutes. This democratization has flooded the market with content, but it has also produced genuine stars who rival traditional celebrities. LegalPorno.24.01.24.Rebel.Rhyder.Birthday.Party...
That era is dead. The streaming revolution, accelerated by the pandemic, has shattered the shared cultural experience into a million shards. According to recent industry reports, the average consumer now subscribes to four different streaming services, in addition to social media platforms and gaming subscriptions. Consider the WWE or traditional journalism