Consumers are voting with their wallets. They are tired of the "a la carte nightmare." We wanted to cut the cable cord; instead, we built a cable package where every channel charges separately and demands a credit card.
Exclusivity creates three distinct psychological pressures: freeze240316hazelmoorestressresponsexxx exclusive
There is a counter-movement. Paramount and Peacock have started "licensing back" content to Netflix. It turns out, keeping all your toys in your own sandbox limits your revenue. The most profitable popular media of the next decade might be the content that is exclusively timed —available everywhere, but only on one platform first. Conclusion: Content is King, but Exclusivity is the Crown In the final analysis, exclusive entertainment content is not a trend; it is the operating system of modern popular media. It dictates what we watch, when we watch it, how much we pay, and who we talk to about it. Consumers are voting with their wallets