And right now, the people want cinema that makes them feel. Whether that feeling comes from a hand pump or a haunting monologue about poverty—if the entertainment is pure, the collection will follow. If you aim for the keyword collection part entertainment and Bollywood cinema , remember this golden rule— Entertainment is the cause, collection is the effect. Reverse the order, and you will crash the car.
The new rule is:
For producers, the lesson is simple: Don't chase the collection. Master the part entertainment. Because in Bollywood, the box office is never wrong. It simply reflects what the people want.